Cinematic Couture
Inspiration: Luxury fashion films and editorial storytelling
Experience: Immersive, emotive, and high-touch
Justification: This design direction frames LVMH+ as a living luxury cinema, blending slow-motion visuals, ambient motion, and editorial aesthetics. It caters to VICs who value depth, emotion, and narrative immersion. The interface emphasizes full-screen video, parallax transitions, and personalized storytelling arcs across Maisons.
Experience: Immersive, emotive, and high-touch
Justification: This design direction frames LVMH+ as a living luxury cinema, blending slow-motion visuals, ambient motion, and editorial aesthetics. It caters to VICs who value depth, emotion, and narrative immersion. The interface emphasizes full-screen video, parallax transitions, and personalized storytelling arcs across Maisons.
